RotoNation
By Derrick Eckardt
October 23rd, 2007
RotoHog has partnered with Hire A Hero to create the Military Fantasy Football League. According to the NewsBlaze: Basic membership in the MFFL is free. Once an individual becomes a member of MFFL, there is an opportunity for them to buy a premium membership. 100% of revenues generated from premium memberships purchased by the members of the MFFL will be donated by RotoHog to the Hire A Hero cause. Weekly prizes will also be given to MFFL members.
This article also highlights something that RotoHog added to its revenue model this fall: Premium services. This puts the RotoHog game inline with Yahoo! and ESPN in terms of offering a free version with some paid upgrade features.
In my humble opinion, this is a really great thing for RotoHog to do. From a business perspective, aside from the good publicity it generates, this partnership helps RotoHog tap into one of the tightest-knit groups in the country.
Source: http://www.rotonation.com/?p=560
