RotoHog Corporate

Generate Revenue

Fantasy games provide significant opportunities to generate substantial revenue through in-game features, integrated sponsorships and advertising. RotoHog works with partners to find the best blend of features for maximizing monetization.

Sponsorships

Fantasy partners can sell sponsorships to companies looking to connect with affluent, educated sports fans. RotoHog’s partners can do more than just allow sponsors to put a name on a game - we can increase the value of sponsorships by building them into the game:

• An athletic shoe sponsor can allow users selecting that shoe’s athletes in the fantasy game to receive an automatically generated e-mail featuring a special shoe offer or promotion.
• A pizza company sponsor can give away special coupon codes with pizza deliveries. When fantasy users enter 3 codes during the course of a season, they become eligible for premium, high-value prizes. This allows a sponsor to generate revenue directly from the game, and track the success of the sponsorship.

There is additional sponsorship inventory within each game, including:

• Title Sponsorships
• Social Network Game Sponsorships
• Add/Drop and Trading Floor Sponsorships (Stock Exchange/Salary Cap Games only)
• Draft Application Sponsorship (League Manager Games only)
• Sponsored Leagues (examples include LG Electronics and Fathead)
• Roster Sponsorship
• Sports Market Ticker™

In-Game Revenue

RotoHog’s partners can also generate revenue within the fantasy games themselves:

• Premium Services - Charge users for features like live scoring, live statistics, draft kits, premium leagues and prizing, etc.
• Paid Leagues - Fantasy players often pay for leagues and contests that allow them to win prizes and money.
• Fan Shop and other Affiliate Revenue - RotoHog works with partners to offer goods and services from third-party companies within fantasy games that generate income through affiliate sales. RotoHog has relationships with vendors who sell fan gear, sports memorabilia, collectibles, tickets, and other products that are attractive to fantasy sports players.

Advertising

Fantasy games create substantial impressions over the course of a sports season, as active users often visit fantasy game sites daily. RotoHog can also work with partners to customize the size and location advertising inventory on game pages.

Other Benefits

• Increase web traffic over long periods of time
• Increase customer retention and satisfaction
• Add and supplement web content