RotoHog Corporate

RotoHog launched a unique World Cup Pick ‘Em game that allows users to compete in public and private leagues on the Facebook social network platform. The application includes fan pages for each participating country, highly sponsorable features, and revenue-generating opportunities. Users of this qualifier game will be channeled to full-scale, robust fantasy games for the 2010 World Cup.

RotoHog launched the Pro Football Playoff Challenge Presented by GoDaddy.com on the Facebook social network platform. The game was fully branded and customized for Go Daddy and incorporated promotions and direct marketing messaging to all participants. It also allowed Go Daddy to captivate an important section of its target audience in the weeks leading up to its highly anticipated Super Bowl commercial.

Simple applications like RotoHog’s “Sit or Start” make it easy to transition fantasy users from major social networks like Facebook and MySpace directly to a partner’s game or website. Viral game features, strategic links, and integrated content are key tools for marketing fantasy games and generating revenue.

In addition to being great sources for new users, social network applications can provide significant added value for sponsors by giving them access to the millions of sports fans actively visiting social network websites each day. Partner messaging can be included in the games themselves or sent directly to each user via e-mail and social network messaging.