RotoHog Corporate

Sponsored leagues give RotoHog’s white-label partners a unique opportunity to generate additional game revenue, and allow corporations to connect with the valuable fantasy sports demographic in many different ways. These types of leagues provide several different benefits including revenue, branding, database growth, and promotion. RotoHog has created a variety of leagues for sponsors including brands, corporations, charities, professional athletes, radio and television stations, and celebrities. Each sponsored league can be individually customized with graphics, prizes and features that attract users and promote brand awareness.

Each week during the 2008 NFL season, users were able to compete for a Fathead “REAL BIG” wall hanging of their choice. The promotion allowed Fathead to expand its database of sports fans and directly promote its product to their target audience over the course of the season. LG Electronics created customized leagues and promotions to generate sales of their LCD and plasma televisions.

• Fathead Leaderboad
• LG League

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Linking a celebrity or professional athlete to a fantasy sports promotion is a great way to generate interest in a sponsored league. Athletes can provide regular analysis and insights through a blog, compete in the contest, or serve as a source for a once-in-a-lifetime prize (play H.O.R.S.E. against your favorite pro basketball player). All of these things help generate sustained interest in a sponsored fantasy promotion and can directly lead to increased revenue.

Joseph Addai blogged during the NFL season to keep fans coming back to the game. The CB4 Football Fantasy Max League allowed users to compete for the chance to play Madden football against all-star and gold medal winner Chris Bosh. The league became a huge success in part because of Bosh’s promotion of the league through viral video and blogging. Other stars like Christian Okoye and Daniel Puder were able to leverage their success in their respective sports into popular fantasy game promotions.

• Joseph Addai Leaderboad
• Joseph Addai Signup
• Chris Bosh Leaderboad
• Chris Bosh Signup
• Okoye Leaderboard
• Okoye Signup
• Puder Leaderboard
• Puder Signup

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Charities and causes can also benefit from association with fantasy sports. The National Guard Youth Foundation used a sponsored fantasy league to create awareness and encourage donations for its National Guard Youth Challenge Program. Users joined the league to compete for autographed memorabilia and other prizes, and NGYF was given the opportunity to market to them all season long. Users were encouraged to make donations, and a corporate donation of $1 per registered user was made to the charity.