RotoHog Corporate

RotoHog has worked with LG Electronics multiple times to create fantasy sports promotions to promote LG’s line of High Definition Televisions. In 2007, fantasy players were able to opt into one of two promotional leagues - a feature that allowed LG to promote it’s products and generate valuable market research. In 2008, LG built on the success of its 2007 campaign by incorporating a live Hollywood promotional event to promote a special league hosted by NBA star Brandon Roy.

Fathead, creator of the “REAL BIG” wall graphics, sponsored a weekly contest within an NFL Stock Exchange fantasy game. Users opted into the contest over the course of the season and the top scorer each week would win Fathead products. This allowed Fathead to increase its database and promote its products to a greater share of its target market.

Fantasy games provide excellent opportunities to leverage relationships with professional athletes and celebrities. Their affiliation can generate significant users, especially if they provide prizing such as autographed memorabilia or one-of-a-kind experiences. The winner of RotoHog’s Chris Bosh fantasy league received the opportunity to play video games with Bosh on a brand new X-Box system.

Joseph Addai hosted a fantasy football league and provided regular blog entries that kept fans coming back to the game all season long. Addai also participated in a series of viral videos that were used to market the league across internet blogs and websites like YouTube. Prizing for the league consisted of signed memorabilia.

Retired NFL superstar Christian Okoye also hosted a fantasy league marketed to fans of the former Chiefs running back. Okoye provided weekly analysis of current NFL teams and players to sustain traffic to the game pages regularly. Features were also incorporated to promote sales of merchandise and memorabilia.

The success of MMA star Daniel Puder’s Fantasy Football League demonstrates the power of cross-marketing across different sports properties. Mixed martial arts fans were directed to the fantasy football game through Puder’s popular website and other MMA blogs and publications.

RotoHog’s fantasy games provide opportunities for television and radio stations to increase web traffic and generate advertising and sponsorship revenue over the course of a season. Special fantasy leagues can be customized for these partners to allow for all of their viewers, readers, and/or listeners to compete against each other in a single league that can scale to unlimited size.

Partners can use fantasy sports to generate awareness and donation revenue for charitable organizations or events. In 2008, RotoHog worked with the National Guard Youth Foundation to raise money for the National Guard Youth Challenge Programs. A $1 donation was made for each user who signed up for the league, and all registrants were contacted with information about the charity and ways they could contribute.