RotoHog Creates Strategic Partnership With Sporting News.com and Will Develop All Fantasy Games For the Company
RotoHog to create and manage a range of new fantasy games to build upon Sporting News’ strong gaming capabilities.
LOS ANGELES, CA—(June 8, 2009) RotoHog, one of the fastest-growing and most innovative fantasy sports operators and developers for major brands and professional sports, today announced that they have formed a strategic partnership with Sporting News to re-create and run fantasy games for the legendary brand. RotoHog will build both free and paid online fantasy games for football, basketball, hockey, golf and motor sports for one of the world’s most recognizable sports media properties, leveraging RotoHog’s extensive experience with integration of digital, mobile and social media solutions. In a multiyear agreement RotoHog will provide SportingNews.com with multiple games per sport starting with football in late summer 2009.
“Media companies are continuing to place a bigger priority on delivering high quality online gaming experiences, and we are very excited to be able to create new and diverse applications that build upon the success SportingNews.com has achieved with its fantasy gaming products as it becomes even more successful as a digital property,” said Kelly Perdew, CEO of RotoHog. “SportingNews.com will now have a wide, technologically advanced menu of streamlined games to offer its community of diehard sports enthusiasts via social media, mobile and digital gaming platforms.”
“RotoHog’s platform significantly enhances our gaming capabilities. We also plan on adding an array of social networking tools to enrich our site users’ gaming experience,” said Jeff Gerttula, VP, General Manager, SportingNews.com. “RotoHog’s platform was designed with open API’s that allow us to not only integrate our social media tools into the games, but also to surface users’ leader boards and other fantasy information into their mobile devices and on social media sites such as Facebook and MySpace. Kelly and his team have shown that they are masters at building scalable applications for media partners, and we are very excited to be working with them.”
ABOUT ROTOHOG
RotoHog is the leading fantasy sports platform provider, with partners including NBA.com, Turner Digital, Sporting News, Pro Football Weekly, AVP Pro Beach Volleyball, Fox Sports En Español, GoDaddy, and LG Electronics. RotoHog is a privately held company based in Los Angeles, CA. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and Sports Capital Partners Worldwide.
For more information on RotoHog, or to sign up for league play, please visit www.rotohog.com/corporate
ABOUT SPORTING NEWS
Founded in 1886, Sporting News is a multi-media company catering to die-hard sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world’s first and only daily digital newspaper, Sporting News Today; a national radio network, Sporting News Radio; a leading community-based website, SportingNews.com; and various sports yearbooks. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, Sports Business Journal, Sports Business Daily, NASCAR Scene, NASCAR Illustrated and Inside Lacrosse.
Media Contact:
Joe Favorito
Rotohog
917-566-8345
Fatherknickerbocker1@yahoo.com
Jeff Gerttula
SportingNews.com
704-973-1595
jgerttula@sportingnews.com
